<aside> 👋 I design with words and simplify complex interactions, to help users complete their goals.

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Experience

Grab | Apr - Oct 2024 (fixed-term contract)

Led 6 key content design projects for the insurance and lending space.
Improved account completion rates by 10%, by creating concise and clear content for loan products.
Collaborated with product designers, product managers, engineers and other functions to deliver user-friendly experiences for regional markets.
Coordinated with content operations and localisation specialists to prepare projects for development.
Contributed to AI sprints on improving the quality of UX writing and enhancing the user experience of purchasing insurance products.

Vertical Institute | Jan - Apr 2024

Helped the instructor to mentor 60 students over 3 cohorts looking to learn more about UX design and transition into the field.
Facilitated group discussions on UX design for fintech such as problem identification, user research and information architecture.
Offered students a conducive learning environment by hosting online training sessions and manage learning resources.

ShopBack | Feb 2022 - Jan 2024

Improved the content design of the vouchers product, to achieve an increase of 40% click-through rates and 8% purchase conversions.
Worked closely with the research team to run usability testing sessions, leading to revised content strategy and improved user satisfaction.
Led content audits across 4 markets to remove 1,900 copy bugs (typos, dark patterns, ambiguities) across most-visited user journeys to optimise product clarity.
Delivered a cohesive user experience through Pay and PayLater by crafting clear and concise copy for user education, transactional emails, error messages and help centre articles.